Our experiences in global and China markets, coupled with trend research and CMF competences, on top of core industrial design expertise, enable us to provide total holistic viewpoints.
Design Trends
Change is constant, hence perceptions and values are constantly evolving. We can identify drivers that will be relevant in the targeted context, in terms of both time and place.
Market Study
Category codes is essential to understand what is recognisable and accepted to the target consumer. It can direct greater innovation in the competitive design proposals.
Design Strategy
Inclusivity or Exclusivity? We can integrate the business integrity and design intent with well articulated features and details.
Palette Strategy
Inclusivity or Exclusivity? We can enhance the range design with integral palette rationale, optimising the materials management.