Brand Language

Brand guideline facilitates consistency and clarity in the key message we want to establish in consumers’ minds. It also demonstrates how to bring the brand to life across consumer touch points.

Stakeholder Management | Design Management | CMI Planning & Analysis | Design Guidelines

Brand & Design Management | Design Strategy | Stakeholder Management (Visual Brand Language & Guideline)

Integrate the brand equity, strategic objectives in the refreshed brand look and feel with unique identity. = Brand guideline with clear demonstration of the brand's personality across different touchpoint.

Program Planning | Design Management (3D Visual Brand Language)

Align the design values and expressions. = Design tools to guide 3D design language, for consistency in brand marketing.

Brand Design Management | Design Strategy | Stakeholder Management (Brand Equity & Assets : Refresh)

Integrate qualitative test results with consumer insight team, refresh the brand image with creative agency and manage buy in from brand team. = Brand guideline applicable to the existing range, premium extension and 3D devices.

Other Support

Packaging Design

Design Insights

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